Carlos Rodríguez

Creative Group Leader at ARCO

Carlos Rodríguez is a skilled creative professional with extensive experience in digital advertising and content creation. Currently serving as Creative Group Leader and Senior Copywriter at ARCO since September 2022, Carlos has previously held senior copywriting roles at de la cruz and Buena Vibra Group, as well as positions including Head of Content at KOI IXS and Content Director at Pixelogic. Carlos has developed digital content strategies for notable clients such as Cerveza Medalla Light and Coca-Cola during a tenure at DDB Latina Puerto Rico. With a background in digital creative roles at Leo Burnett, Carlos has worked with brands like McDonald's and P&G. Carlos holds a degree in Digital Advertising from Universidad del Sagrado Corazón and completed high school at Colegio San José.

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