Graciela Rivera Pereira

Graciela Rivera Pereira is a Senior Social Media Manager at ARCO, where responsibilities include leading and executing social media campaigns to enhance client engagement and growth. Previously, Graciela held positions as a Social Media Manager and Social Media and Influencer Marketing Coordinator, focused on creative digital initiatives and content creation. Additional experience includes roles as a Public Relations Coordinator and Host for a startup TV show, an Account Executive at ARCO Publicidad managing major client accounts, and various internships in marketing and public relations. Graciela holds a Master's degree in Digital Journalism from Universidad del Sagrado Corazón and a Bachelor's degree in Public Relations and Advertising from the University of Puerto Rico, enhanced by a minor in Communications and Media from Purdue University Fort Wayne.