Michael Broderick

Michael Broderick has a diverse work experience in marketing and digital content. From April 2022 to the present, they worked as a Marketing Team Lead at Arc'teryx Equipment, where they built partnerships to raise brand awareness and achieved marketing objectives. Michael also promoted staff involvement in community events, resulting in increased foot traffic and sales.

Prior to that, from January 2022 to November 2022, Michael served as a Webmaster / Digital Content Officer at Sakitawak Indigenous Protected Conserved Area (IPCA). In this role, they led a team to create and manage content supporting the organization's mission. Michael modernized the organization's web and social media content while maintaining its core message. Additionally, they developed a successful social media strategy that increased donations by approximately $4,000 and produced regular reports on social media performance.

From October 2021 to January 2022, Michael was a Social Media Specialist at Sakitawak IPCA. Michael developed and executed comprehensive strategies for multiple social media channels, focusing on increasing awareness and engagement. Michael also analyzed data to make data-driven decisions and improve overall social media performance.

Michael Broderick earned an Honours Bachelor of Health Sciences (BHSc) degree from the University of Ottawa, completing their studies from 2017 to 2021. Michael has also obtained several additional certifications, including Content Marketing Foundations, Creating Your Personal Brand, and Disruptive Branding (Blinkist Summary), all from LinkedIn, in July 2023.