Peter Bornholdt

Peter Bornholdt is a seasoned marketing professional with extensive experience in brand marketing and digital strategies within the outdoor and apparel industries. Currently serving as the Director of Integrated Brand Marketing at Arc'teryx Equipment since December 2023, Peter has previously held senior positions at Fjällräven, managing North American marketing and global direct-to-consumer initiatives, and at The North Face, focusing on digital brand marketing. Peter's career also includes roles at Timberland and VF Corporation, where skills in digital and retail marketing were further developed. With an educational background that includes a Bachelor's degree in International Relations from Boston University and an MBA in Marketing from the University of Redlands, Peter combines strategic insight with practical experience in driving brand engagement and consumer connection.