Raluca Cocu

Raluca Cocu has over two decades of experience in brand communication and marketing, currently serving as the Global Brand Senior Lead for Beko and Grundig Brands at Arctic since March 2012. In this role, Raluca develops and implements annual brand communication strategies and oversees various communication campaigns across multiple channels. Prior to this, Raluca held positions including PR Manager and Brand Manager at Arctic, and Regional Brand Communication Manager at Leo Burnett & Target, where responsibilities included corporate communication strategies and integrated campaign management for clients such as Procter & Gamble. Raluca's career began as an Account Executive at Mercury Promotions, transitioning to a role as Account Manager at MERCURY 360, managing well-known client brands. Raluca holds a Bachelor's degree in Marketing from Academia de Studii Economice din București.