Gillian McCurdy

Gillian McCurdy serves as the Head of the Department of Marketing at Arden University since August 2021 and operates as a Marketing Communications Consultant at Gillian McCurdy Marketing since July 2015, focusing on leisure, tourism, education, and the arts. Previous roles include Programme Manager and Senior Lecturer in Digital Marketing at University College Birmingham from January 2016 to August 2021, and Director of Marketing and Digital at CBSO from July 2013 to July 2015. Additionally, Gillian McCurdy was the Head of Marketing for Birmingham Museums Trust, overseeing multiple venues from April 2012 to July 2013. Educational background includes a BSc in Hotel and Catering Management from The Manchester Metropolitan University and an MSc in Tourism Management from Sheffield Hallam University. Key skills encompass Marketing Strategy, Branding, CRM, Digital Strategy, Stakeholder Engagement, Audience Development, and People Management.