Silvia Andrenelli

Silvia Andrenelli is a seasoned marketing professional with extensive experience in brand management, trade marketing, and shopper marketing, currently serving as Corporate Brand Manager at arena Water Instinct since October 2017. In this role, Silvia coordinates cross-category brand projects, including brand identity and corporate social responsibility initiatives. Prior to this, Silvia held several positions at arena, such as Global Shopper Marketing Senior Specialist, where the focus was on in-store and digital trade marketing strategies, and Senior Trade Marketing Specialist for Europe & International Markets, managing marketing plans for retail channels. Before joining arena, Silvia worked at adidas from April 2010 to September 2017, culminating as jr. Manager Retail&Franchising Marketing Activation, where responsibilities included enhancing retail profitability through impactful marketing campaigns. Silvia's educational background includes an Executive Class degree in Trade Marketing and Category Management from SDA Bocconi and a degree in International Management from Università Cattolica del Sacro Cuore.