Ricardo C.

Ricardo C. is a seasoned marketing professional with extensive experience in digital media and integrated marketing strategies. Currently serving as the Director of Digital Media at Arena Media since September 2025, Ricardo previously held the position of Digital Marketing Director LATAM at Omnicom Media Group, where responsibilities included leading marketing strategies across various sectors and managing substantial budgets. Prior roles include Marketing Media Manager LATAM at Macarta and Marketing Digital & Programmatic Manager at Medios Masivos Mexicanos, where successes in enhancing brand positioning and market share were achieved. Ricardo holds a Master's degree in Marketing from Tecnológico de Monterrey and has a background in Mechatronics Engineering and Business Intelligence.