Carter Anderson

Carter Anderson is an experienced professional in equestrian brand marketing and coaching, currently serving as Associate Manager of Equestrian Brand Marketing at Ariat International since June 2025. Previously, Carter held the position of Assistant Jumping Seat Coach at Oklahoma State University from July 2022 to June 2025, leading a team of 50 student-athletes to numerous accolades, including three Big XII Championships. Prior coaching experience includes serving as Assistant Jumping Seat Coach at the University of Tennessee at Martin, where recognition included the ECAC Assistant Coach of the Year award. Carter's background also includes roles in social media and merchandising, as well as contributions as a freelance journalist for Sidelines Equestrian Magazine. Educational qualifications encompass a Bachelor's degree in Journalism from the University of Georgia and a Master's degree in Business Administration from the University of Tennessee at Martin.