Eric Lanting has extensive experience in sales and business development, currently serving as the Key Account Manager for the Industrial Division at Ariat International since June 2014. In this role, Eric has successfully expanded the account base and increased volume through effective relationship building and negotiation skills. Prior experience includes working as a Sales Representative at Wolverine Worldwide from May 2008 to June 2014, where Eric managed regional and national accounts and sought new distribution opportunities. Eric began the career as an Associate Sales Representative at Wolverine, focusing on independent retailers in Texas. Eric holds a Bachelor of Business Administration in Sales and Marketing from Western Michigan University, obtained in 2008.
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