Joseph Ebsworth

Marketing Manager at Ariel Rider Ebikes

Joseph Ebsworth has extensive work experience in digital marketing and e-commerce. Joseph is currently working at Ariel Rider Ebikes as a Marketing professional, starting in April 2023. Prior to that, from January 2022 to February 2023, they worked at Wynd Technologies, Inc. as a Digital Marketing Manager and E-commerce Manager, where they drove e-commerce consumer sales growth and created an online go-to-market strategy for a new product.

From 2016 to 2022, Joseph worked at Industrial Revolution, Inc. as an E-commerce Manager. During their tenure, they implemented a new content marketing strategy that increased website traffic by 24% and led a re-platforming project for two websites to support both B2B and D2C e-commerce.

Before that, Joseph spent several years at Ride Snowboards, starting as an Internet Marketing Coordinator in September 2007 and eventually becoming the Digital Marketing Manager - Global from March 2013 to January 2016. In these roles, they achieved significant results such as increasing Ride's online conversion rate by 39%, transactions by 65%, and email marketing open rate average from 4% to 22%. Joseph also grew the new DTC email list by 35% in 6 months. Joseph'sresponsibilities included promoting sales through Ride's B2C website, integrating traffic analysis and seasonal product merchandising into online marketing strategies, and managing large advertising campaigns.

At K2 Sports, Joseph held various positions from 2004 to 2007. Joseph worked as a Senior Internet Content Specialist from January 2006 to August 2007, where they assisted in planning, producing, and maintaining multiple websites for various internal brands. Joseph also worked as a Front End Web Developer - Senior from June 2004 to January 2006, developing websites for 15 internal brands under tight deadlines and creating interactive Flash interfaces.

Overall, Joseph Ebsworth's work experience demonstrates their expertise in digital marketing, e-commerce, website development, content management, and online advertising.

Joseph Ebsworth's education history shows that they attended General Assembly in 2015 for a Digital Marketing Program focused on Data Analytics & Analysis. From 1998 to 2004, they pursued a Bachelor's degree at Western Washington University, specializing in New Media/Internet Marketing. Additionally, Joseph earned a Certificate of Excellence in New Media Technologies from Vancouver Film School between 2000 and 2001. Joseph'shigh school education was completed at Mount Vernon High School from 1994 to 1998, with a focus on Sales and Marketing.

In addition to their formal education, Joseph has obtained several certifications. In November 2021, they received certifications from LinkedIn in Data Analytics: Dashboards vs. Data Stories, Email Marketing: Drip Campaigns, Email Marketing: Strategy and Optimization, and Marketing Foundations: eCommerce. In October 2021, they obtained certifications in Communicating with Emotional Intelligence and Developing Your Emotional Intelligence, both from LinkedIn. Joseph also completed a Digital Marketing certification from HubSpot Academy in November 2021. Furthermore, it is mentioned that they have a certification in User Experience for Web Design, but no information about the institution or year is provided.

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Timeline

  • Marketing Manager

    April, 2023 - present

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