Aviva Urkov

Aviva Urkov is an experienced design research professional currently serving as Design Research Associate Manager at Arity since January 2022. Prior to this role, Aviva held various positions at Kelton Global from May 2019 to January 2022, ultimately becoming Associate Director of UX & Design Research. Aviva's experience also includes working at Allstate from July 2016 to May 2019 in roles such as CX Strategist and People Strategy Manager, contributing to consumer-focused frameworks and recruitment process improvements. Previous roles include Claims Innovation Analyst and internships in marketing and UX research. Aviva holds a Bachelor's degree in Marketing and Interactive Media Studies from Miami University, and completed high school at Deerfield High School.