Charmaine Lai

Charmaine Lai is a seasoned professional with over a decade of experience at Aritzia, currently serving as the Director of Strategy & Operations. Since joining Aritzia in August 2012, Charmaine has progressed through various roles, including Senior Manager of Strategy and Operations, where responsibilities included managing strategic planning for sales events across Canada and the USA. Charmaine has a proven track record in optimizing program deployments, leading sales growth initiatives, and enhancing digital selling tools. Previous roles also included significant contributions to retail operations, logistics, and training processes, with a focus on driving client engagement and operational efficiency. Charmaine holds a Bachelor of Arts in Communications from Simon Fraser University.