Lauren Grace Gonzales

Lauren Grace Gonzales is a seasoned professional in user experience research and retail management, currently serving as Boutique Lead and Style Advisor at Aritzia since May 2023. With significant expertise in UX research from roles at Workstream and DigitalOcean, Lauren has demonstrated leadership by creating SMB personas, conducting extensive customer surveys, and facilitating cross-functional research workshops. Previous experience includes pivotal work as a UX Researcher at 2U and Cengage, where Lauren led usability testing initiatives and strategic research studies. A strong educational background includes a Master of Science in Integrated Design, Business and Technology from the University of Southern California and a Bachelor of Arts in Communication Studies and Linguistics from San Francisco State University.