Evgeny Kapustin

Ad Monetization Manager at Arkadium

Evgeny Kapustin has had a varied and successful career in the gaming industry. In 2021, they began working as an Ad Monetization Manager for Arkadium and a Brand Manager for Super.com. In 2020, they worked as an Ad Monetization Manager for G5 Entertainment AB, where they managed ad monetization across the entire portfolio of games, optimized mixed mediation schemes, segmented users to increase financial metrics, and experimented with different ad formats. From 2012 to 2020, they worked at Alawar, first as Head of Marketing Department, where they developed and executed marketing strategies for upcoming Steam games, and then as Mobile Marketing Manager, where they developed an ad monetization scheme for a series of new hidden object games for Android.

Evgeny Kapustin studied at Novosibirsk State Pedagogical University (NSPU) from 2000 to 2005, graduating with a Bachelor of Education - BEd in Teaching English as a Second or Foreign Language/ESL Language Instructor.

Links

Timeline

  • Ad Monetization Manager

    October, 2021 - present

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