Carolina Queiroz Souza

Carolina Queiroz Souza is a Customer Experience Researcher Senior at Arkansas Blue Cross and Blue Shield, where expertise in XM Discover and XM Engage has led to the development of data-driven dashboards and enhanced customer experience initiatives. Prior experience includes roles at Neoway as a Business Intelligence Analyst II, where Carolina conducted customer surveys and designed data analysis strategies, as well as positions focused on market research and business model innovation at Lotik and HeliDrop. Carolina's academic background includes a Master of Science in Industrial Engineering and a Bachelor of Science in Chemistry from Universidade de São Paulo, complemented by an exchange program in Food Science and Innovation at Waterford Institute of Technology.