Shuja Masood

Shuja Masood is an experienced data analyst currently serving as an Arkalytics Implementation Data Analyst at Arkatechture since May 2022, where efforts focus on merging data for top Credit Unions to enhance data governance and analytics. Previously, Shuja was the first Admission Data Analyst at Bates College from August 2019 to January 2023, where contributions included optimizing CRM platforms and utilizing data visualization for enrollment strategies. Before that, Shuja served as a Senior Marketing Analyst at Diversified Communications HQ for a decade, managing data solutions for a portfolio of conferences and digital products. Early in the career, Shuja gained experience as a Research Assistant at Portland Research Group and held roles in sales and marketing, with a strong educational background featuring a Master of Science in Applied Business Analytics Management from Boston University and a Bachelor's degree in Business Administration - Marketing from the University of Maine.