Kevin Bauer

Kevin Bauer is an experienced leader in the fields of customer data, marketing technology, and digital media. As the Founder and CEO of Kessel Digital since August 2019, Kevin focuses on helping brands adapt to the evolving consumer and technology landscape. In addition to this role, Kevin serves as a Loyalty and MarTech Strategy Consultant at Mastercard Data & Services, a Data & Identity Consultant with Prohaska Consulting, and a member of the training faculty for data and identity strategy at the Association of National Advertisers. Kevin also contributes as a board advisor for ARKLE, leads strategic initiatives at 3radical, and previously directed digital marketing strategy at Perficient Digital and eCommerce operations at Bluestem Brands, Inc. Kevin holds a BA in Business Administration from Oregon State University and continues education at Hennepin Technical College.