Beatriz Santos

Marketing Manager (Business Services) at Arribatec Group

Beatriz Santos has a diverse work experience spanning multiple industries. In 2011, they started their career as a Videojournalist at CRN, where they recorded, edited, and delivered news pieces. Beatriz later worked as a Producer Assistant at Guinea Media Solutions and as a Radio Speaker at Onda Cero Radio - Uniprex SA. In 2012, Beatriz joined BookingGo as a Sales Agent and later became a Confirmations Agent, handling bookings and resolving issues. In 2013, they co-founded the Spanish-speaking newspaper El Northern and served as the content manager and coordinator. Beatriz then worked as a Marketing Manager at WTB Solicitors LLP, focusing on marketing communications and managing various initiatives. From 2018 to 2021, they held multiple roles at Agilyx Group, including Global Marketing Manager, Global Marketing Manager (Acting), and Marketing Advisor for New Zealand. Currently, Beatriz is the Marketing Manager (Business Services) at Arribatec Group, starting in 2022. Beatriz'sexperience encompasses marketing strategy, budget management, lead generation, and coordination of marketing activities across different regions. Throughout their career, Beatriz has demonstrated strong organizational skills, adaptability, and a collaborative approach to achieve success in various roles.

Beatriz Santos has a diverse education history spanning various fields. Beatriz obtained a Bachelor's degree in Journalism from the Universidad Pontificia de Salamanca, where they studied from 2004 to 2009. Prior to that, they attended the Conservatorio García Matos, where they studied the oboe from 1998 to 2003.

In 2009, Beatriz pursued a Master's degree in Reporterism & Investigation on TV at TRACOR, completing their studies in 2010. Beatriz then went on to pursue an MSC in Marketing Communications at The Manchester Metropolitan University from 2013 to 2014.

In terms of additional certifications, Beatriz has obtained several from reputable institutions. Beatriz received the Cambridge Certificate in Advanced English from the University of Cambridge in January 2013. In December 2017, they obtained certifications in Digital Sales, Google Analytics, Google Adwords, and Mobile Sites from Google. In September 2021, they completed the Demandbase One Foundations certification offered by Demandbase. Most recently, in April 2023, Beatriz obtained the Google Analytics 4 (GA4) certification from CIM | The Chartered Institute of Marketing.

Beatriz also pursued a Superior course in Digital Marketing & social media at the IM Digital Business School. However, the specific start and end years for this course are not provided.

Currently, Beatriz is undertaking an Award in Campaign Data Strategy from the Institute of Data & Marketing (IDM), set to conclude in 2022.

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Timeline

  • Marketing Manager (Business Services)

    January, 2022 - present