Ahmed Baker

Ahmed Baker is an accomplished business development professional with extensive experience in the gaming industry. Currently serving as the Director of Business Development at ARRISE Powering Pragmatic Play since May 2023, Ahmed previously held the same title at Pragmatic Play from October 2019 to May 2023, focusing on strategy, innovation, and organizational growth. Prior roles include Head of Business Development at NetEnt, Senior Account Manager, VIP Gaming Account Manager at Betfair, and VIP Manager at Blue Square, where Ahmed successfully managed key client relationships and business operations. Early in the career, Ahmed served as Customer Services Team Leader at Rank Interactive and Deputy Store Manager at William Hill. Ahmed holds a Bachelor of Science in Economics from City, University of London and has a solid academic foundation with 10 A-C GCSEs from Royal Docks Community School.