Jeff Zotara

Jeff arrived at arrivia with a two-decade track record as a strategic and operational marketing leader for B2B and B2C facing brands. Today, his focus is centered on driving growth and marketing technology across all their brands while providing the best member experience at the intersection of travel and tech.

Prior to arrivia, Jeff served as Chief Marketing Officer for SOR Technology, where he led the digital transformation and marketing expansion of its private-label technology software platforms. Additionally, he led UX, design, sales, and loyalty travel fulfillment teams resulting in exponential value growth during his tenure. SOR Technology was recognized by Inc. 500 as one of America’s fastest-growing travel companies.

Prior to SOR Technology, Jeff served as Senior Vice President, Marketing for Snaptracs, an IoT technology company, previously a subsidiary of Qualcomm. Jeff was responsible for the expansion and optimization of all marketing, including, e-commerce, pricing, product, GTM strategy, and strategic partner relationships with Apple, Verizon, and Amazon. The turnaround transformation led to a merger and eventual acquisition by Mars Petcare.

Jeff’s 23 years of experience within the online direct-to-consumer space started when he launched a digital marketing and communications agency serving top brands including Home Depot, Sony, UPS, and Whirlpool.

Jeff attended the University of Central Florida where he studied Business Management and Marketing. He thrives to create a collaborative culture to power engaging experiences for their members and propel their brand as a global leader in travel and loyalty.