Jonathan Yardley

Jonathan Yardley serves as the Head of ECommerce at Arsenal F.C. since March 2019, overseeing all aspects of the Arsenal Direct website with full P&L accountability and leading a team of 12 across multiple verticals. Previous experience includes roles such as Head of Online Trading and Head of Online Sales at O2 (Telefónica UK), where Jonathan was responsible for achieving key consumer sales targets. Additionally, Jonathan worked at Tesco PLC in various commercial management positions focused on online grocery and electrical sales, and held buying positions at Comet PLC, Homebase, MFI, and Currys plc. Jonathan's educational background includes degrees from the University of Cambridge and the University of Oxford, as well as certifications in digital marketing.