James Peng

James Peng has a diverse work experience spanning different industries and roles. James started their career as a Private Equity Associate at H.I.G. Capital from January 2011 to July 2012. James then joined Storm8 Studios as the Head of User Acquisition & Monetization, where they managed global marketing, acquisition channels, and built the performance marketing platform from August 2012 to July 2015.

Following that, Peng became the Head of Mobile & Social Acquisition at Match Group, overseeing social and mobile growth for various dating apps from July 2015 to November 2017. James then worked as a Growth Marketing Advisor at j@mespeng.com, where they provided digital user acquisition strategy and support to growing businesses from November 2017 to February 2021.

From April 2013 to August 2019, Peng served as an Advisory Board Member at the Mobile Growth Association, collaborating with mobile growth professionals on user acquisition strategies and improving user lifetime value. At Coinbase, they led user acquisition efforts as the Head of Performance Marketing from October 2018 to September 2019.

Peng later joined Grab as the Head of Performance Marketing, leading the Regional Performance Marketing team and overseeing user acquisition across various digital channels from September 2019 to May 2021. James then served as the VP Growth and Advisor at Pray.com, where they led growth efforts and managed new and engaged user acquisition from May 2021 to July 2022.

Currently, Peng is working at Arta Finance, focusing on marketing and providing financial access to clients through digital family offices.

James Peng attended the Texas McCombs School of Business, where they pursued a BBA degree with a focus on Finance and Accounting. Additionally, they also attended The Chinese University of Hong Kong, however, no further information regarding their degree or field of study is available.