Meriem Benchekroun

Meriem B. is a seasoned professional in data-driven strategy and consulting with extensive experience across various sectors. Currently serving as a Partner at Artefact since March 2023, Meriem focuses on transforming data into impactful business solutions. Previously, as Chief Data Officer at inwi from July 2020 to March 2023, Meriem led data transformation initiatives and established a robust Data Office. Earlier roles at Artefact involved developing the Moroccan office and managing AI projects for clients like Samsung and Suez. Additionally, Meriem held positions at prominent firms including Cartier and Simon-Kucher & Partners, contributing to strategic marketing and analysis. Meriem B. holds a Master's degree in Management from ESCP Business School, complemented by international academic experiences.