Sjoerd Lops

Sjoerd Lops is an accomplished digital marketing professional currently serving as Manager Client Strategy at Artefact since May 2019. With extensive experience in managing client strategies for major premium brands across various sectors including retail and travel, Sjoerd specializes in translating customer objectives into actionable digital marketing strategies. Previous roles include Senior Digital Marketing Strategy Consultant and Sr. Display Consultant at Artefact, as well as Display Executive at OMD Nederland, where Sjoerd focused on programmatic display and video advertising. Additionally, Sjoerd has contributed to industry thought leadership as a co-author of a Programmatic Automation Whitepaper while working with VIA Nederland. Sjoerd's educational background includes a Bachelor's Degree in Sport Economics, Marketing, and Management from Fontys Hogeschool Tilburg and a minor in Human Resource Management.