César Cendales is an experienced digital marketing professional currently serving as the Líder de estrategia digital and Social Media Manager at ARTURO CALLE since December 2020. Previously, César held positions as a Social Media Officer at Helados Popsy from November 2018 to December 2020, and as Estratega de contenido at Yuju! Publicidad & Entretenimiento from March 2018 to November 2018. Early career experience includes working as a Media Coordinator at Confiteca C.A from February 2016 to October 2017, where goals included standardization for measurement of BTL actions and the generation of brand content guidelines. César holds a Master's degree in Digital Marketing - eCommerce from Universidad Isabel I and a degree in Social Communications and Journalism with a focus on Organizational Communications from Politécnico Grancolombiano.
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