The three founding members of ARuVR all have experience in the tech industry. The CEO and founder used to work at VRtuoso, and is now an advisor, mentor, speaker, trainer, and author at Microsoft Ventures. The other two founders are the marketing director and co-founder at Venation Ltd, which is funded by Softbank Venture Capital. All three of the team members have experience working in startups, and have a history of successful businesses.