Javier Haba is an experienced commercial director with a strong background in B2B sales and account management. Currently serving as Director Comercial at M-Automoción, Javier leads a team specializing in sales to small and medium-sized enterprises (PYMEs) and oversees new B2B account development. Previous roles include responsibility for B2B sales at Auto Almogàvers and expertise in vehicle sales to various business sectors at Grupo PSA. Javier has also held positions in sports coaching and senior sales management, with a focus on insurance solutions for PYMEs at RACC. A dedicated professional, Javier has formal education in commercial management, insurance mediation, and consumer economics.