Anders Friberg

Anders Friberg is an experienced professional in sales and business development, currently serving as the Off Trade Channel Manager at Asahi Europe & International since December 2022. Previously, Anders held the role of COO and Head of Sales at SmellWell from August 2020 to December 2022, and served as Head of Sales B2B and B2B Sales Manager for Cool Company Skandinavien AB between January 2019 and February 2020. Anders began career at Movement Business Partner AB and Ancrona AB, where role as Business Manager and Key Account Manager, respectively, was undertaken. Anders also contributed significantly to British American Tobacco in various capacities like Key Account Manager and Business Development Manager from June 2005 to July 2012. Earlier experience includes a Sales Representative position at Philip Morris from June 2003 to December 2004. Anders Friberg holds a Kandidatexamen in Business Development, Entrepreneurship, and Service Management from Karlstad University, earned between 1999 and 2002.