Jacco Potkamp

Jacco Potkamp has extensive experience in commercial leadership and sales across multiple industries, currently serving as Head of Commercial Transformation - Sales and Commercial Process Owner Europe at Asahi Europe & International since November 2015. Previous roles include Sales Director for Royal Grolsch and a position on the Supervisory Board at Gulpener Bierbrouwerij from July 2016 to June 2024. Earlier career highlights feature positions as Commercieel Directeur at PepsiCo, Sales Director for Branded Retail and Dairy Retail at Royal FrieslandCampina, and various sales roles at Coca-Cola Enterprises Nederland and Unilever Foodsolutions. Jacco Potkamp holds an education from IMD completed in 2012.