Mag Lai

Mag Lai serves as the Regional Head of Brand for Asahi Brands in East Asia at Asahi Group Holdings, a position held since July 2024. Prior experience includes leading brand strategy for Asahi Super Dry in Asia at Asahi Europe & International from March 2021 to July 2024, and co-founding Zero Plus One Ltd. from October 2020 to July 2024. Mag Lai’s extensive background at Moët Hennessy spanned over 13 years, culminating in the role of Regional Head of MH Spirits for the Asia Pacific, responsible for prestigious brands such as Hennessy, Glenmorangie, and Belvedere across several key markets. Previous roles at Moët Hennessy also included Marketing Manager for MH Spirits and Wines in Hong Kong and Macau, as well as various brand management positions. Mag Lai graduated from the University of Birmingham.