Paul Parker

Paul Parker has a range of experience in digital analytics and marketing roles. Paul currently serves as the Head of Digital Analytics at Ascential, a company that provides events, intelligence products, and advisory services to global customers in the Marketing and Financial Technology sectors. Before this, they worked as a Senior Data Strategist at Publicis Emil, where they played a key role in the personalization program for Mercedes-Benz, providing performance reporting and insight delivery. Prior to that, Paul worked as a Senior Digital Data Strategist at Tribal Worldwide London, where they helped organizations refine value from raw data through advanced data science. Paul also worked as a Digital Strategist at Adapt Worldwide, a Welocalize company, and as a Digital Product Marketing Manager and Senior Digital Acquisition and Retention Manager at PEI - Alternative Insight. Paul's earlier experience includes working as an Account Manager at Mirabelle Communications Ltd., where they bought TV advertising spots and revamped e-commerce websites for fashion and tourism brands.

Paul Parker attended Whitgift School from 1998 to 2006. Paul then pursued a Bachelor of Science (BSc) in Psychology at the University of Kent from 2006 to 2009. Paul continued their education at the University of the West of England, where they obtained a Master of Science (MSc) degree in Marketing from 2009 to 2011. In 2018, they attended Product School, completing a certification in Product Management. Most recently, in 2020, Paul obtained a Certificate in Business Analytics from Harvard Business School Online.