Gustavo Benítez Cárdenas is an accomplished professional with extensive experience in supply chain management and education. Currently serving as the North America Director and Partner at WA Solutions SAS, Gustavo is responsible for operations and market development. Additionally, Gustavo is a Demand Driven Planner Professional Master Instructor at Demand Driven Institute and Executive Managing Director at Advanced Value Chain Institute, where efforts focus on enhancing business outcomes through employee development in value chain initiatives. Gustavo holds a long-standing position as a Certified Instructor for APICS and has played vital roles in various organizations, including SCEC and bizbrain Technologies. With academic credentials in Computer Science and Systems Engineering from Tec. de Monterrey and ITESM, Gustavo combines technical expertise with leadership in the industry.