David Hills

David Hills is a seasoned professional with extensive experience in marketing and customer relations. Currently serving as Chief Customer Officer at Asda since September 2023, David is a Board Director overseeing Marketing, Consumer PR, and Brand Strategy for Asda and George. Previously, David held the position of Group Director Marketing and Communications at Aldi UK from March 2007 to July 2023, managing multiple departments such as Marketing and Customer Services. Earlier in career, David was Buying Director at Kellogg Company from January 2001 to December 2006, leading a team focused on Category Management and Innovation, and served as National Account Controller, reporting directly to the UK Sales Director. David holds a BA HONS LLB from City, University of London, completed in 1995, and is an alumnus of St Olaves Grammar School.