Lois Dalzell

Lois Dalzell is an experienced professional in customer experience and relationship management, currently serving as the CRM Lead for Asda Mobile since November 2022. Previously, Lois held roles such as Customer Experience Lead at InVentry Ltd, where responsibilities included enhancing customer journeys and managing feedback programs, and Market Researcher at The Insurance Emporium, focusing on product analysis and market trends. Additional experience includes a tenure at Jet2.com and Jet2holidays in various customer experience-focused roles, and administrative positions at Allied Glass and First Direct. Lois holds a Bachelor of Science degree in Psychology from Northumbria University and has built a diverse skill set in customer engagement, product marketing, and operational management throughout a career spanning over a decade.