Brian Hasenkamp

Coming up through the ranks of Direct Mail, Publishing and Traditional Advertising agencies, Brian got a feel for process, the goods and bads and took it all in for about 10 years. Through it all he noticed a distinct lack of solid defensible rationale in the creative being developed and rolled out. Somewhat disenchanted, Brian sought to find a place where his passion for logic and data could enhance his creative pursuits.

Everything began to gel when the digital market started to take off around the millennium. Brian started off on the path of all things digital, without leaving his past behind. Brian started Asenka in 2002 and has steadily grown with the technology. He’s quite content now to be able to leverage all the creative training along with the digital tracking tools which have evolved into his own matrix for analyzing the effectiveness of digital campaigns that include a key focus on quality, not just quantity.