ASFAR
Dr. Fahad Mushayt is an accomplished executive with extensive experience in strategic leadership and business development across various organizations. Currently serving as the Chief Executive Officer of ASFAR since May 2022, Dr. Mushayt leads corporate strategy formation and execution. Previous roles include Deputy Governor for Investments and Business Development at the State Property General Authority and significant leadership positions at Saudi Telecom Company, such as Vice President of Business Development and Enterprise BU, and Vice President of Corporate Strategy. With a strong academic background, including a PhD in Political Economy and Public Policy from the University of Southern California and an Advanced Management Development Program from Harvard University, Dr. Mushayt combines expertise in strategy, business development, and economic analysis to drive organizational success.
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ASFAR
ASFAR, Saudi Tourism Investment Company, wholly owned by the Kingdom’s sovereign Public Investment Fund, is mandated to contribute in shaping the future of tourism in Saudi Arabia. We are committed to co-invest with the public and private sector to turn promising cities into attractive tourism destinations. Through strategic and destination investments, we tap into hospitality, entertainment, retail, and food and beverage sectors to put Saudi Arabia on the global tourism map and achieve the ambitious goal of attracting 150 million tourists per year by 2030. At ASFAR, we partner with investors to transform promising potentials into a winning reality, driving the growth of the Kingdom’s tourism sector.