Atanu Mitra

Atanu Mitra has over two decades of diverse experience in the automotive and defense sectors, currently serving as Head of Channel Engagement for Spare Parts at Ashok Leyland since August 2004. Responsibilities include executing strategic channel management policies, overseeing loyalty programs, and driving digitalization initiatives. Previous roles at Ashok Leyland include Senior Manager of Corporate Strategy and Planning, focusing on long-term corporate planning, market research for bus product portfolios, and setting up a pre-owned vehicle business. Prior to this, Atanu was a Senior Research Fellow at the Aeronautical Development Agency, contributing to the design and testing of fuel tanks for the Light Combat Aircraft project. Early career experience includes a Graduate Engineering Trainee position at JMT Auto Limited. Atanu holds a Post Graduation Diploma in Business Management from Loyola Institute of Business Administration, a Six Sigma Black Belt certification, and a Bachelor's degree in Mechanical Engineering from MS Ramaiah Institute of Technology.