Ivy Zhang

Ivy Zhang is an experienced marketing professional with a strong background in brand communication and campaign management. Currently serving as Brand Communication Manager at ASICS Corporation since March 2021, Ivy oversees brand communication strategies for the ASICS SPORTSTYLE category, including campaign planning, creative asset development, and event activation. Prior to ASICS, Ivy worked at the National Basketball Association as Marketing Manager and Associate Marketing Manager for Youth Development, where responsibilities included marketing and promotion of the Jr. NBA program. Ivy gained early experience at adidas as a Management Trainee, leading brand activations for major events, and started the marketing career as an intern at Richemont and briefly at Walt Disney. Ivy holds a Bachelor's degree in English Language and Literature from Zhejiang University.