Masato Bamba

Masato Bamba has extensive experience in managerial and strategic roles at ASICS Corporation since April 2017, currently serving as the General Manager of the DTC Omnichannel Department. Bamba has held several pivotal positions within the Geography Strategy Division and the OnitsukaTiger Division, focusing on business strategy and management. Additionally, Bamba has contributed as a Board Director for various ASICS regional subsidiaries, including ASICS Australia, ASICS Korea, and ASICS India Pvt. Ltd. from February 2019 to December 2023. Prior to ASICS, Bamba worked at McCann Worldgroup as a Strategy Planning Manager and at Kantar as a Researcher. Bamba holds a Bachelor's degree in International Relations from Sophia University, obtained in 2005.