Nancy Hirata

Nancy Hirata is a seasoned professional in color and material management with extensive experience at ASICS Corporation since 2015, currently serving as Global Senior Color & Material Manager. In this role, Nancy leverages global market research and trend analysis to develop seasonal concepts and direct color strategies for over 500 SKUs across multiple categories including Performance Running, Training, and Lifestyle footwear. Prior to this, Nancy spent 17 years at ASICS America Corporation, starting as a Color & Materials Designer and advancing to Senior Color & Material Manager, where responsibilities included creating regional seasonal concepts and guiding color direction for over 350 SKUs. Nancy's educational background includes a degree in Fashion/Apparel Design from Otis College of Art and Design and an Associate of Arts in Design and Merchandising from Los Angeles Trade Technical College.