KS

Kayla Schine

Vice President Of Premium Sales & Experiences at ASM Global

Kayla Schine has an extensive work history in the entertainment industry, specifically in the field of premium seating sales and management. Kayla started their career in 2010 as a Premium Seating Sales Intern at Live Nation, where they created sales pitch presentations, coordinated VIP lounge setups, and provided on-site support to VIP clients at concerts.

In 2011, Schine joined Edible Arrangements International, Inc as an Executive Assistant to the COO. Their responsibilities included scheduling meetings, coordinating activities for company executives, and working on various projects with different departments. Kayla utilized Microsoft Excel, Outlook, and web programs specific to Edible Arrangements.

Schine then returned to Live Nation in 2011, taking on multiple roles within the premium seating department. As a Premium Seat Sales Coordinator and Booking Assistant, they supported the department in day-to-day activities such as prospecting, client retention, and contract management. Kayla also worked on long-term projects, including marketing campaigns and VIP area renovations.

In 2014, Schine was promoted to Premium Seat Sales Manager, responsible for managing sales efforts and ensuring client satisfaction. Kayla held this role until 2017 when they were promoted to Sr. Director of Premium Seats, where they had a higher level of responsibility.

In 2019, Schine joined Live Nation Entertainment as the Vice President of Premium Seating. Kayla held this position until 2022 when they transitioned to ASM Global, where they currently hold the role of Vice President of Premium Sales & Experiences.

Throughout their career, Schine has demonstrated expertise in premium seating sales, client management, event coordination, and executive support. Kayla has a strong focus on customer satisfaction and has worked on various projects to improve VIP experiences.

Kayla Schine graduated from the University of New Haven with a Bachelor of Arts (B.A.) degree in Music Industry. The specific start and end years of their education are not provided.

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Timeline

  • Vice President Of Premium Sales & Experiences

    October, 2022 - present