Luca Serra

Luca Serra has a diverse work experience spanning several industries. In 1994, they began their career as an Account Coordinator at JTC Advertising. From 1996 to 1999, Luca worked as an Event Manager at IMG / WORLD TEAMTENNIS, where they managed and organized various tennis championships and sub-contractor projects. Luca then joined Quintus Group, Inc as a Director, managing their Chicago office and overseeing annual tennis events. In 2002, Luca became the National Field Marketing Manager at Draft Worldwide Inc, where they oversaw regional managers and field markets for the Camel Club Program. In 2003, Luca joined ASM Global - Official as the Director of Sponsorship & Media and later took on the role of Director of Marketing & Public Relations, responsible for marketing plans, promotional campaigns, and branding initiatives. Since 2010, Luca has served as the Vice President of the Tennis Opportunity Program, a nonprofit organization providing tennis scholarships and academic support to under-served youth.

Luca Serra attended the University of Wisconsin, Madison from 1989 to 1993. During this time, they pursued a Bachelor of Arts degree in Journalism with a specialization in Advertising, Mass Communication, and Public Relations. Additionally, Luca also studied Marketing as part of their Journalism program at the University of Wisconsin-Madison, earning a Bachelor of Arts (B.A.) degree in this field as well.