Astrid De la Cruz is a seasoned professional with extensive experience in commercial management and industry coordination. Currently serving as Gerente Comercial at VIA Asesores, S. A. since September 2019, Astrid focuses on business analysis, design, and solutions through technological tools, emphasizing innovation and efficiency. Concurrently, since July 2007, Astrid has held multiple leadership roles at Asociación Guatemalteca de Exportadores - AGEXPORT, including Coordinadora Industria Creativa and Coordinadora Sector de IT & BPO. In these roles, Astrid directs and manages various activities aimed at the growth of creative industries and IT/BPO sectors, ensuring strategic alignment and fostering collaboration among stakeholders. Astrid holds a Master's degree in Corporate Administration from Universidad Panamericana and a Bachelor's degree in Business Informatics and Administration from Universidad Galileo.
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