Evgeny Gurevich

Evgeny Gurevich is an experienced marketing and customer growth professional currently serving as the Head of Customer Marketing and Growth at ASOS.com since January 2022. With a strong background in customer insights, loyalty strategies, and customer experience improvement, Evgeny has previously held positions such as Head of Marketing Effectiveness and Head of Customer Experience, focusing on developing customer value propositions and enhancing marketing efficiency. Prior experience includes roles as an Engagement Manager at McKinsey & Company, Director of Customer Experience at trendeo.com, and Director of Business Development at Trifecta Retail Ventures. Evgeny also contributed significantly to Lamoda Group, managing P&L for multiple regions and maximizing customer lifetime value. Educational qualifications include a Master’s Degree in Applied Mathematics from the National Research Nuclear University MEPhI and participation in a Marketing Week Mini MBA program.