James Elston is an experienced executive with a diverse background in operations, sales, and commercial management across various sectors. Currently serving as Group Operations Director at Aspers Casino since April 2022, Elston previously held roles including Commercial Director (Maternity Cover) at Time Out Market and Operations Director at NHS, where operational responsibility included managing a significant vaccination program. Other notable positions include Commercial Director at Dubai World Trade Centre, Sales Director at NEC Group, and General Manager at Uttoxeter Racecourse and Conference Centre. Elston began the career at Pernod Ricard as Business Unit Director and has been involved in educational governance as a Governor at Bridgnorth Endowed School. Elston obtained a Bachelor of Science degree in Business Economics from Nottingham Trent University.