Aspire
Melissa Borrego is a seasoned professional in influencer marketing, currently serving as a Senior Influencer Marketing Manager at Aspire since July 2020. In this role, Melissa executes comprehensive influencer campaigns, develops talent rosters, and negotiates contracts, achieving over 44 million impressions for prestige beauty brands. Previously, Melissa scaled Lancôme’s influencer program as an Influencer Marketing Campaign Manager, driving a 169% increase in participation. Earlier experience includes various positions at Dadascope Communications, where Melissa managed public relations campaigns and supported client accounts, along with roles focused on content strategies and community engagement. Melissa holds a Bachelor’s Degree in Communication Studies from the University of San Francisco and an Associate of Arts from Skyline College.
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Aspire
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Aspire is the influencer marketing platform empowering ecommerce brands to build and cultivate influential communities of influencers, ambassadors, affiliates, customers, and more. Brands using Aspire can discover authentic partners, streamline relationships, scale their programs, and measure true business impact — regardless of where they are intheir influencer marketing journey. Aspire is trusted by Glossier, Coola, Bombas, Newell, Ruggable, and over 400 additional customers. Investors include Hummer Winblad Venture Partners, Pear.vc, and more. For more information, visit www.aspire.io.