Andy Sellick

Andy Sellick is an experienced sales and marketing professional with a strong background in the food and beverage industry. Currently serving as Sales Director at Allied Bakeries, part of Associated British Foods plc since July 2015, Andy is responsible for direct P&L oversight for major customers such as Tesco, Coop, and Sainsbury's. Previously, Andy held the position of Customer Director for Tesco at Twinings, managing leadership roles across key channels. Prior to Alliance Bakeries and Twinings, Andy spent 14 years at H.J. Heinz Company in various sales roles, including Trading Director and Sales Director for the foodservice sector. Experience also includes a role as Sector Marketing Manager at Kraft Foods and an early career as Buying Manager at Tesco. Andy holds a Bachelor's degree in Agriculture with Marketing from Harper Adams University.