Shufen Goh

Shufen Goh is a Principal and Co-Founder at R3, an independent transformation consultancy. Shufen is also the President of AAMS (Association of Advertising and Marketing Singapore), a Board Member at Kallang Alive Sport Management Co Pte. Ltd. and Singapore Turf Club. With extensive experience in the advertising and marketing industry, Shufen previously held positions at M&C Saatchi and Ogilvy & Mather. Shufen holds a Bsc in Biology from the National University of Singapore.