Francesco Alfano

Francesco Alfano is a seasoned digital marketing professional currently serving as Group Manager of Digital Marketing at Giant Tiger since April 2024, overseeing a team in various digital channels. As a Cross Media Measurement Committee Member with the Association of Canadian Advertisers since April 2023, Francesco focuses on achieving transparency and efficiency in media reporting. Previous roles include Manager of Media & Digital Platforms at Campbell Soup Company, where responsibilities encompassed media management, digital platform oversight, and corporate CRM strategy. Prior to that, Francesco held various positions at Rogers Communications, cairns oneil strategic media inc, Gaggi Media, Mindshare, and Shaw Communications, gaining extensive experience in media planning, digital investment, and analytics throughout a diverse set of industries. Academic qualifications include courses in dynamic advertising programs and human resources from University of Toronto and York University.